After manufacturing assorted private label flooring for eight years, Tony Pang, Hallmark’s president, decided to strike out on his own and create the Hallmark label 12 years ago. Hallmark has a strong focus on trend and color, allowing the brand to stay relevant in an ever-changing design community. Not only are they able to stay in front of the progression of the industry, they are able to work with PAL on custom colors for both stocking items and project specifications. Hallmark is also our main supplier of luxury vinyl plank/tile, with almost a hundred choices of wood grain, stamped concrete, and stone focused patterns.